L O W I M P A C T F A C T O R Y
Our Factory
We have built and personally supervised the development of our factory, specialised in high-end luxury finishing with complex fabrics and forms, ensuring full control of every aspect of our production. This ensures we can get the highest efficiency levels, shortest lead times and maintain complete control over our quality, without compromising on the fair treatment of our workers. We do not outsource but keep embroidery and leatherwork in house, as well as keeping tailors with expertise in both hard and soft tailoring.
We aim to constantly improve our ethical credentials as we expand and grow. At the same time, we do not wish to compromise on quality; our tailors and seamstresses are trained in sewing with complex fabrics such as leather, velvet, lace, “flou” fabrics like lightweight silks, and using complex printed fabrics that need to be matched. Hand finishing is also done in house.
Our Factory
We have built and personally supervised the development of our factory, specialised in high-end luxury finishing with complex fabrics and forms, ensuring full control of every aspect of our production. This ensures we can get the highest efficiency levels, shortest lead times and maintain complete control over our quality, without compromising on the fair treatment of our workers. We do not outsource but keep embroidery and leatherwork in house, as well as keeping tailors with expertise in both hard and soft tailoring.
We aim to constantly improve our ethical credentials as we expand and grow. At the same time, we do not wish to compromise on quality; our tailors and seamstresses are trained in sewing with complex fabrics such as leather, velvet, lace, “flou” fabrics like lightweight silks, and using complex printed fabrics that need to be matched. Hand finishing is also done in house.
While living and working in Delhi, Morvarid founded the factory in India with a vision to blend the rich local craftsmanship with traditional Indian artisanal techniques. She collaborated with a skilled local pattern cutter to act as a line manager and gradually included more expert local artisans in the team. By incorporating diverse technical expertise, she worked towards creating a harmonious fusion of techniques. This approach not only honored and utilized the talents of local artisans but also fostered innovation and creative growth within the factory. Using local talent specializing in prints, complex embroidery, innovative cuts, and delicate drapes, Morv built a network of expert tailors, sample machinists, and pattern cutters. This close-knit team allowed for continuous development of innovative techniques within the factory.
Factory History
Morv London now aims to provide comprehensive services to other companies and designers, utilizing not only our own factory based in India but also collaborating closely with other esteemed factories around the world, including those in China, Portugal, and Turkey, all while ensuring top-quality production.
"Our key advantage is that we can ensure our sustainability by closely supervising our consumption of resources to a much greater extent than other factories, especially because we place more emphasis on wastage; however, we refuse to compromise on quality. Our production managers and technicians supervise the factory during all production and bring German precision, Italian craftsmanship and traditional Savile Row artisanal expertise and innovation to fuse with the formidable Indian craft heritage of our local technicians. Our close supervision means that we can deliver this excellent quality on time and at lower cost.” -Morvarid Sahafi
